A Canadian fintech company targeting Millennials will be making its debut to the U.S.

A Canadian fintech company targeting Millennials will be making its debut to the U.S. during the Super Bowl. With a user base averaging 29-years-old, Wealthsimple offers financial advice that “doesn’t feel like old rich guys trying to ‘get’ young people.” Their online magazine showcases titles like When Am I Too Old To Ask My Parents For Money?, and features the financial diaries of well-known names—including Kylie Jenner. Their new ad will broadcast during the big game, and has been compared to an emotional, humorous, “indie flick trailer.” (Fast Company)