When it comes to fashion, exclusivity is more important to Millennials than online influencers’ opinions. A new study from LIM College found 18-35-year-olds aren’t interested in fashion items that are popular, accessible, and mainstream. They are viewing themselves as a 'market of one,' with 62% considering the uniqueness of an accessory or article of clothing to be the most compelling reason to make a fashion purchase—while less than 7% report being influenced by the opinions of bloggers and vloggers. (At the same time, we found social media is young female consumers’ top source of fashion inspiration…) (ConsumerAffairs)
