NEW GEN Z 101: Unlock & Outlast Microtrends

When it comes to fashion, exclusivity is more important to Millennials than online influencers’ opinions.

Feb 01 2017

When it comes to fashion, exclusivity is more important to Millennials than online influencers’ opinions. A new study from LIM College found 18-35-year-olds aren’t interested in fashion items that are popular, accessible, and mainstream. They are viewing themselves as a 'market of one,' with 62% considering the uniqueness of an accessory or article of clothing to be the most compelling reason to make a fashion purchase—while less than 7% report being influenced by the opinions of bloggers and vloggers. (At the same time, we found social media is young female consumers’ top source of fashion inspiration…) (ConsumerAffairs