The Chicago Bulls has released a short film on Snapchat in their latest effort to stand out on social media. Based on the game/movie Clue, The Mystery aired on the team’s Snapchat last week over the course of 30 snaps, garnering views from 55,000 people and sparking an “overwhelmingly positive” response. The team, which was awarded the NBA Team Digital Content of the Year last season, has placed importance on “consistently innovating and giving people something interesting they haven’t seen before” and plans to continue releasing similar content in the future. (MediaPost)
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