McDonald’s is using the allure of Big Mac’s Special Sauce to drum up excitement for their new Millennial-targeted burgers. This week, the brand gave away a limited number of free bottles of the condiment in locations across the U.S., the specifics of which were revealed when consumers downloaded a special iMessage app. Young consumers also had the option to watch a Facebook Live stream, or go to Twitter or Instagram, to find out which locations were handing out the bottles. (Check out what happened to the quickly grabbed products in today’s Viral List!) (The Drum US)
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