Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

McDonald’s is using the allure of Big Mac’s Special Sauce to drum up excitement for their new Millennial-targeted burgers.

Jan 27 2017

McDonald’s is using the allure of Big Mac’s Special Sauce to drum up excitement for their new Millennial-targeted burgers. This week, the brand gave away a limited number of free bottles of the condiment in locations across the U.S., the specifics of which were revealed when consumers downloaded a special iMessage app. Young consumers also had the option to watch a Facebook Live stream, or go to Twitter or Instagram, to find out which locations were handing out the bottles. (Check out what happened to the quickly grabbed products in today’s Viral List!) (The Drum US