Retailers who used mobile as a shopping tool were the real winners this holiday season.

Retailers who used mobile as a shopping tool were the real winners this holiday season. A new analysis from the International Council of Shopping Centers revealed that Millennials are using technology to enhance, not replace, the shopping experience, with 86% saying they used a mobile device while shopping in-stores during this past holiday season. Comparing prices was the top reason they used their devices, followed by checking availability, and finding discounts or coupons. (Luxury Daily)