Kiehl’s latest innovation is a play for Millennials who are looking for more immediate gratification. The Pure Vitality Skin Renewing Cream is less focused on aging and instead aims to give young consumers their “healthiest skin ever” now. Playing into the trend towards natural beauty among young consumers, the cream boasts ingredients like manuka honey and red ginseng root and provides backstories for each. According to brand: “It’s not enough just to be natural… Consumers want to know what the ingredients are, they want to research them and feel comfortable about that.” (LA Times)
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