For the launch of Revolve’s new beauty category, they focused in one thing: user-generated content. Utilizing their brick-and-mortar space Revolve Social Club, the e-commerce site threw an event for 200 social media beauty and fashion mavens complete with Facebook Live beauty tutorials by bloggers and celebrity makeup artists, free swag, and plenty of Instagrammable décor to inspire attendees to share. The new line-up is made up of emerging, “hard-to-find brands” and includes vegan options, which they feel is in high demand. (Fashionista)
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