Japan’s frugal Millennials could be a bad sign for the country’s economy. Stagnant wages and a lack of stable jobs have conditioned Japan’s young consumers to save rather than spend, and over six in ten high school students, university students, and twenty-somethings say they’d rather be seen as frugal than generous with their money, according to a survey by Dentsu Innovation Institute. They’re also embracing bargain-hunting in their fashion choices, and according to one twenty-something, “Wearing expensive brand-name clothing like Prada head-to-toe is uncool.” (Fortune)
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