NEW GEN Z 101: Unlock & Outlast Microtrends

Millennials are leading the ride-sharing movement.

Nov 21 2016

Millennials are leading the ride-sharing movement. ReportLinker is reporting that 13% of Millennials are using a ride-hailing service like Uber two to five times a week, compared to 7% of all respondents—most likely because they are less likely to own a car than older generations. Seven in ten also report pulling out their phones and catching a ride with an app during a night out. Among all respondents, ease of use was the top reason for using the services, followed by short waiting time, and efficiency. (Reportlinker