AI is making the consumer experience better and smarter for marketers. IBM’s Watson, a “cloud-based cognitive engine ‘that can think like a human,’” is now helping dozens of brands— including Toyota and Unilever—with customer interaction by building responses based on preferences, weather data, past purchases, and more. According to IBM, AI takes the digital experience to another level by adding the “power of thinking and cognitive computing” to make consumer preferences easier to predict. (Ad Age)
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