YouTube stars are now turning to Instagram to help make their millions. While YouTube ads were once the top revenue stream, sponsored posts on Instagram are now the “main event” because they’re “a little more controllable in the creative,” and get a massive audience. A YouTube celeb manager says the next opportunity for his clients will be selling TV series for video outlets like YouTube Red, Verizon’s Go90, and Netflix. No one platform has become the go-to place for YouTube talent to have successful shows, but the next few months could reveal a leader. (Business Insider)
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