Health-conscious tweens have inspired Jell-O to go from fake to all-natural. After conducting focus groups with 11-12-year-olds, Kraft learned that one of the main reasons the classic snack wasn’t selling as well lately was not because of its “wiggly, jiggly texture,” but its un-natural ingredient list. The insight was the “most surprising to [them],” and gave way to the creation of Jell-O Simply Good—a line of new mixes that use natural ingredients and no artificial flavors, dyes, or preservatives. (Grub Street)
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