Marketing to the post-Millennial generation is all about getting creative, and serving ads through sponsored content is resonating strongly with teens who fully understand it’s a marketing strategy. When AwesomenessTV looked into their popular series Royal Crush—which takes place on a cruise ship and is sponsored by Royal Caribbean—they found that is was 30% more efficient than TV. But one form of traditional advertising is still effective: sampling. To promote their moon sneakers and hot sauce, GE toured colleges to target engineering students. (Adweek)
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