Lipton is turning away from traditional TV to win Millennials over with “snackable” digital content. “Bright Bites Reimagined by Lipton” is a mostly digital effort of videos and downloadable recipes appearing on FoodNetwork.com and Lipton.com. Backed by their finding that seven in ten Millennials want to put their own spin on recipes, the focus of the campaign is “creative twists on traditional meals.” One video series, Lunchtime Rescue, features a celebrity chef and famous actors surprising real people during lunch with an extravagant meal complimented by a Lipton tea drink. According to early results, average page views per visit for the Lipton Bright Bites are 34% higher than on the Food Network. (MediaPost)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
