Young consumers have earned a reputation for eating less meat than previous generations (think: veganism, Meatless Mondays, etc.) thanks to environmental and health concerns—but their real dining habits might not be as meat-free as believed.

Young consumers have earned a reputation for eating less meat than previous generations (think: veganism, Meatless Mondays, etc.) thanks to environmental and health concerns—but their real dining habits might not be as meat-free as believed. Research from Midan Marketing shows that 78% Millennials are eating just as much meat or even more than the prior year, and are “on track” to eat as much meat as Boomers. Convenience is a factor that may be at play, as Millennials are eating out more, and also tend to buy things like pre-cooked rotisserie chicken. They also still crave meat: 54% agree there is nothing as satisfying as eating a good steak. (Quartz)