Kmart is revamping to get Millennials into stores with a “Whole Lotta Awesome.” The retailer recently unveiled a redesigned location to introduce new offerings to “a new Millennial Kmart audience,” including a beauty bar and an “Aisle of WOW!” filled with items priced at a dollar to appeal to discount savvy young shoppers.

Kmart is revamping to get Millennials into stores with a “Whole Lotta Awesome.” The retailer recently unveiled a redesigned location to introduce new offerings to “a new Millennial Kmart audience,” including a beauty bar and an “Aisle of WOW!” filled with items priced at a dollar to appeal to discount savvy young shoppers. Visitors can also bring a list to the “Shoparazzi” to have a concierge do their shopping for them at no additional cost.  According to Accenture, Millennials are spending a total of $600 billion each year, and Kmart has struggled to get their share. In a 2014 YouGov BrandIndex, Millennials gave Kmart a score of 4.8, while retailers like Amazon and Walmart received a 54.3 and 20.3 respectively. (Bloomberg)