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Apple is creating a reality show that will focus on the cutthroat world of app development.

Sep 02 2016

Apple is creating a reality show that will focus on the cutthroat world of app development. Planet of the Apps, which will be premiering next year, is described as a mix of Shark Tank andThe Voice. App developers will come on the show to be mentored and judged in hopes of creating the next “killer app,” gaining funding from top VCs, and receiving featured placement in the App Store. To appeal to a broad audience, and market their digital products, the show’s panel will feature well-known celebrities like Gwyneth Paltrow, will.i.am, and Jessica Alba. (Which techies are not happy about.) (Business Insider