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Nickelodeon is launching a kids’ music video channel.

Aug 31 2016

Nickelodeon is launching a kids’ music video channel. The MTV Hits channel is being rebranded to become NickMusic, a 24-hour music destination that will showcase kids’ favorite Top 40 artists across all genres, as well as branded and artist-hosted programming like Videos We HeartPop Playback and Bumpin’ Beats. It will also feature concert specials and “music-inspired series” like TeenNick Top 10. The channel isn’t Nickelodeon’s first music effort: NickMusic, their digital radio channel on iHeartRadio, features “current hits, guest DJ appearances by channel stars, branded entertainment and celebrity interviews.” (Kidscreen