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For the first time, YouTube has been named as kids’ favorite brand.

Aug 30 2016

For the first time, YouTube has been named as kids’ favorite brand. Market research looking at brand awareness, love, and popularity, and found that the content-sharing platform is the top ranked brand among 6-12-year-olds. Beating out Oreo, M&M’s, and Hershey’s—and media brands like Disney and Nickelodeon—YouTube made its way to the top from seventh place last year because “user-generated content is relatable and aspirational.” Parents weren’t far behind in their approval: YouTube came in 13th on their ranked brand list and 94% say they love or like the brand. (MediaPost)