They’ve done it again: Millennials are killing bars of soap! Although sales of soap, bath, and shower products saw a 2.7% rise in market growth last year, sales of bar soap fell 2.2% from 2014 to 2015. According to Mintel, 18-24-year-olds and women choosing to get clean with liquid soap are to blame. Traditional soap started to lose its appeal when health authorities began reporting that “germs can grow on bar soap and spread infections,” and now only 33% of 25-34-year-olds believe it is okay to wash their faces with a bar of soap. (CBS News)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
