Rent the Runway, the leader of the rental economy, has found a new way to connect with young consumers on Snapchat.

Rent the Runway, the leader of the rental economy, has found a new way to connect with young consumers on Snapchat. To help them find the right fit, the company is asking Snapchat followers to send a video, image, or text about an item that they’re considering renting, along with information on their size, height, and body shape. The brand then replies with a video of a staff member who best matches that sizing modeling the outfit. The online service depends “heavily on customers being happy with the fit and look of the items they rent,” but the new strategy is also about connecting with consumers and giving their brand “a real sense of personality.” (Glossy)