Snapchat ads are proving their worth: Michael Kors’s recent Snapchat Lens increased purchase intent by 6%. The lens allowed users to virtually “try on” sunglasses in three different colors, with each color changing their surroundings “to different locales and situations, all of which were in line with Michael Kors’ brand DNA.” The one-day lens generated 104 million total views and increased ad awareness by 18%. However, it wasn’t just about the numbers for the fashion label brand: “[Michael Kors] also added a layer of relevance to a younger Millennial—and Gen Z—heavy audience, which [they] believe will have a positive impact on future seasons.” (Luxury Daily)
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