Giant food manufacturer Mondelēz International recently teamed up with Fox Networks Group to strategize ads that will be more appealing to the ad-skipping generation. According to the brand, “We don’t deserve consumers’ attention. We have to earn it,” so they plan to decrease “consumer time with commercials, and [increase] the impact.” As young consumers have become “less tolerant of traditional ads,” brands have begun experimenting with digital marketing that lets viewers choose what ads to watch, and Fox is working to serve up ads that are more customized to individuals watching based on what brands they already know about. (Variety)
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