Not even alcohol can escape the “healthifying” movement. Alcohol brands are expanding their product lines to include “a host of gluten-free, vegan, low-sugar, all-natural, low- and no-alcohol drinks,” to cater to the Millennials and their increasing desire for healthier and “free-from” products. Non-alcoholic beverages that look still look “adult” have also taken off, as more young consumers are choosing to drink less. Diageo, the world’s largest spirits maker, is testing dairy and gluten-free Baileys liqueur, launching a Smirnoff vodka made with real fruit juice, and recently invested in Seedlip, a nonalcoholic distilled “spirit.” (MarketWatch)
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