Young viewers are looking for TV content that reflects their values, creates a dialogue around issues, and has an underlying social message. According to cultural research and branding company TruthCo., Millennials were “brought up valuing equality,” and as a result are looking for quality, entertaining content that “also changes the world.” Their brand analysis finds that shows like Making a Murderer, Inside Amy Schumer, and Last Week Tonight with John Oliver have thrived with young audiences because they bring awareness to social causes. (Business Insider)
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