Millennials are embracing wines more than ever, and they aren’t “drinking their parent’s wine.” Twenty and thirtysomethings accounted for 42% of wine consumed in the U.S.

Millennials are embracing wines more than ever, and they aren’t “drinking their parent’s wine.” Twenty and thirtysomethings accounted for 42% of wine consumed in the U.S. last year. This new generation of drinkers is looking for “authenticity,” and to “discover new wines.” They use apps to learn more about their options, and are reportedly sharing their wine interest online: 50% of Millennials who drink wine talk about it on Facebook, and 30% share on other platforms. They’re not picky about their wine preferences, and are open to drinking red or white, and lately rosé, the market for which is rising 13% a year. (Forbes)