Kotex has opened a pop-up shop—all inspired by a Tumblr post.

Kotex has opened a pop-up shop—all inspired by a Tumblr post. For one weekend only, U by Kotex will open The Period Shop, curating products to make periods a little more bearable, including comfy attire, beauty items, food and snacks, and home goods. The pop-up is part of Kotex’s “The Period Projects” campaign, which hopes to “change the way people think and speak about periods and, of course, the way they shop for them.” The idea came after an FIT student blogged on Tumblr calling for “a space we can feel comfortable and respected during an otherwise sh*tty time of the month.” (Adweek)