Whistle Sports “know[s] Millennial sports fans.” The global sports media company, backed by “an amazing amount of data,” has been able to grow its online fans and followers by 136% from last year—and three quarters of readers are Millennial men. The brand reports their “buzzy videos that feature trick basketball and golf shots, epic sports fails and behind-the-scenes creators content” receive 750 million monthly views and 1.3 billion minutes of monthly watch times, helping them scored funding deals with NBC and Tegna. (Adweek)
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