The body positive movement has empowered teens to embrace the plus-size industry. Purchasing of plus-sized clothing by 13-17-year-girls has nearly doubled over the past four years as more options have been made available by brands, according to an NPD study. But popular plus-size blogger and designer Gabi Gregg says there is still room for the market to grow: “I’m always hunting for styles that are a bit more fashion-forward and trend-driven, but that encompass classic silhouettes. I cannot find them easily at this point.” Forever 21, ASOS, and Eloquii have all expanded to plus-size lines, and Target’s curvy collection Ava + Viv drove the retailer’s plus-size offerings by 30% in 2015. (Teen Vogue)
