Lowe’s is trying to reach first-time Millennial homebuyers with a Snapchat and Facebook campaign. Their “Flip Side” mobile videos on social media feature quick DIY home projects and spring cleaning tips in an effort to create an emotional bond with consumers and create an impression beyond the brand’s products and services. On Facebook, the brand will be the first to apply the platform’s flip video application, which “allows viewers to change the orientation of the video,” with a clip that shows two sides of a spring cleaning narrative. (Wall Street Journal)
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