Clickbait is getting purged from Facebook. The social network has tweaked their News Feed algorithm once again, this time to prioritize posts by engagement, or how much time users spend reading similar content, instead of by number of clicks, shares, or comments. Brands who will benefit from the new system are those that focus on high-quality, interactive posts that can hold readers’ attention. But brands who rank quantity over quality will most likely take a larger hit, especially since “Facebook will limit the number of posts from the same publisher going to the same user.” (Digiday)
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