As we’ve said before, Millennials know how to sell to Millennials. Freshii is a healthy fast food chain founded by Matthew Corrin, a Millennial who struggled to find healthy grab-and-go options that weren’t boring. The chain provides “healthy foods for the masses,” and is “one step away from burgers, so people don’t have to jump all the way to tofu.” They've attracted young diners with affordable juices, burritos, and salads, allowing Freshii to expand to over 85 cities and 15 countries in just 11 years. Corrin says that focusing on Millennials has been core to the brand’s success. (Forbes)
