NEW GEN Z 101: Unlock & Outlast Microtrends

The teens have spoken: Snapchat has surpassed Instagram in importance—by a tiny margin.

Apr 20 2016

The teens have spoken: Snapchat has surpassed Instagram in importance—by a tiny margin. According to Piper Jaffray’s annual survey of 14-19-year-olds, 28% consider Snapchat the “most important social network,” compared to 27% who chose Instagram. For the past two years, Instagram has held the top position for teens, and the new data could be seen as a sign of young consumers’ preference for more private, authentic platforms. Although the variance is minor, Snapchat’s rise to prominence is anything but: last fall Instagram was chosen as the most important by 33%, and Snapchat by only 19%. Ypulse's latest social media tracker revealed that 55% of 13-17-year-olds currently use Snapchat, and 46% use Instagram. (FortuneKTLA 5