Brands, it is time to bet big on video. A recent study found that 78% of content marketers are spending less than a quarter of their budget on video, and 71% believe brands are not investing enough on it. But over half of senior level marketers have plans to increase the amount spent on video over the next 12 months, though only a third believe the return of investment on the medium can be measured accurately. Mobile was their top choice of medium for branded video content, and a third said mobile had the biggest growth area for the content. (Campaign)
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