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Want your TV advertisements to make an impact?

Apr 12 2016

Want your TV advertisements to make an impact? Be sure to keep it G. A recent study by Nielsen shows that advertising in TV-G programming is more effective compared to TV-14 and TV-MA across all ages, genders, incomes and ethnicities, and a biometric test found TV-G program commercials are 173% more engaging. Brands and companies that advertise in TV-G content were viewed as more credible, responsible, and trustworthy to viewers compared to the same exact ads shown in more adult shows. (Adweek)