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Is hunting gear the hottest new high-end apparel category?

Apr 11 2016

Is hunting gear the hottest new high-end apparel category? Traditionally seen as an activity for rural America, hunting is now being marketed as an adventure sport for young, urban consumers. The farm-to-table movement is being cited as driving the trend and reportedly creating a new category of “hipster hunters:” an “urbanite…who's into seeking to kill his or her own food.” Brands like Under Armour, Bass Pro Shops, and Kuiu are profiting as more consumers are taking “luxury” hunting trips, and buying more high-end gear to fit their lifestyles. (Adweek