Pepsi is tapping into the “Millennial culture of cocktails” with a “boldly blended cola.” The brand has launched premium soda brand 1893 with an ad that shows a sommelier presenting the new beverage as they would top whiskeys or wines.

Pepsi is tapping into the “Millennial culture of cocktails” with a “boldly blended cola.” The brand has launched premium soda brand 1893 with an ad that shows a sommelier presenting the new beverage as they would top whiskeys or wines. Pepsi sees 1893 as the “perfect complement to cocktails,” as evidenced by the ingredient list: kola nut extract, “real sugar,” sparkling water, and a dash of “aromatic bitters.” Pushing soda’s relationship to cocktails could be a winning strategy, especially at a time when “pop-like flavored hard sodas” are a rising trend in the industry. (Ad Age)