Tastemade’s food videos receive more than 1.3 billion monthly views on Facebook, and now they plan to bring their successful video strategy to Instagram. Recipe videos are a major social media trend, and the food and travel publisher has gained 800,000 followers in six months by employing an Instagram specialist and publishing two to four Instagram videos a day. They expect to gain even more traction with Instagram’s new algorithm, and the recent change to 60-second long clips. Currently, the top video publisher on Instagram is the NBA, which reportedly earned 118 million views in February. (Digiday)
