Millennial women are using Snapchat more than Millennial men—a dramatic shift in gender use since last August. About eight months ago, 31.3% of 18-34-year-old females said they used the app in the past month, but now research shows that 48.6% of Millennial women are using Snapchat—19.5% more than Millennial men. According to one Millennial specialist, the influx of fashion bloggers and celebrities may explain the change: “These VIPs are using Snapchat to capture their busy days, trendy clothes and fancy lifestyles—with them comes the Millennial female—eager to get what feels like a behind-the-scenes look at their favorite celebs and personalities.” (Adweek)
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