Brands are taking new approaches to product placement to break through to the ad-skipping generation, and NBCU has launched their own studio for branded content.

Brands are taking new approaches to product placement to break through to the ad-skipping generation, and NBCU has launched their own studio for branded content. Over the past decade, campaigns like the GE kid inventor segment on TheTonight Show Starring Jimmy Fallon have given the network a background in branded entertainment. Now, the NBCU Content Studio will use the network’s “talent, data, distribution, and scale,” to produce content that fits the platform it will live on, whether “a short-form YouTube series, a separate Snapchat activation, a podcast [or] linear spots.” (Adweek)