Cord-cutting has slowed down, but experts warn that it isn’t a sign of hope for traditional cable companies.

Cord-cutting has slowed down, but experts warn that it isn’t a sign of hope for traditional cable companies. In 2015, cable TV systems lost a total of 599,000 subscribers, which at first glance shows promise: it was the first time in over seven years that the total was under one million. However, analyst Tom Lenoir calls the drop a case of “dead cat bounce,” or a fleeting rebound that never leads to a full recovery. According to Lenoir, cable companies need to continue evolving because, “Even if there’s not panic, there’s no denying at this point that multi-channel (cable) subscriptions are going down.” (StreamDaily)