Can cats convince teens not to smoke?

Can cats convince teens not to smoke? The Truth Initiative’s new “#CATmageddon” ad features some of the internet’s favorite cat videos along with the sobering message, “Fact: Cats are twice as likely to get cancer if their owner smokes. Smoking = no cats = no cat videos.” While cigarette use among young people is at an all time low, use of hookah and e-cigarettes has tripled in the last year. For teens, the health effects of smoking can be “a remote thought,” so campaigns may work best when they “press immediate, personal buttons,” and tie into personal relationships. (NYMag)