They’re being inspired by style sites, impulsively purchasing, are interested in trends—and they’re guys. As we’ve written before, Millennial men are actively interested in shopping and style, and their buying behavior is now mirroring their female peers’. Men are the fastest growing group of Pinterest users, and in the U.S. 94% of men say they “have a “defined” sense of personal style.” Mr. Porter, a luxury online men's store, says more men are shopping on mobile devices (25% of its traffic), and increasingly on days that new products are added to the site. (Wall Street Journal)
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