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The American Cancer Society is turning to crowdfunding to target Millennials for the first time ever. (USA TODAY)

Feb 17 2016

The American Cancer Society is turning to crowdfunding to target Millennials for the first time ever. Younger donors are not often a focus for philanthropists because they can’t be reached through traditional methods. The society hopes an online campaign that collects money for future researchers will appeal to Millennials’ tendency to give money to people (rather than organizations), and feels their small donations will add up.
(USA TODAY