Money/gift cards were at the top of Millennials’ wishlists this holiday, and one platform is using this gifting trend as a new way to teach kids about saving and donating.

Money/gift cards were at the top of Millennials’ wishlists this holiday, and one platform is using this gifting trend as a new way to teach kids about saving and donating. Sow is a crowdfunding site for children that allows parents to create an account where goals can be set to save up for a wanted gift like a bike, a college fund, or donating to a charitable cause. The profile is then shared with friends and families who can contribute to the nest egg for birthdays, holidays, and other celebrations. (Springwise)