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TV networks want to know how many viewers (and Millennials) are tuning into streaming shows, but Netflix has kept their audience data under wraps.

Jan 22 2016

TV networks want to know how many viewers (and Millennials) are tuning into streaming shows, but Netflix has kept their audience data under wraps. Now a tech firm claims to have measured viewership for the streaming giant’s shows, without their cooperation. Symphony Advance Media is using audio recognition tech to identify what content is being watched and where, to provide networks a glimpse into cross-platform viewing. Netflix has called the statistics “remarkably inaccurate,” but that hasn’t stopped big names like NBC and Viacom from signing on. (AdAge