Young consumers are all about their experiences…especially if they come at a discount. In 2015 alone, Millennials saved a combined $8.5 million on tickets for experiences through “Uber-like ticketing app” TodayTix, which found that male users are 30% more likely to take advantage of last-minute sales than females. Eventbrite also reports that 78% of younger consumers are planning to spend more on live events, concerts, plays, festivals etc. in 2016 instead of to material goods, and 80% will spend on a live ticketed event this year, indicating “a surge of Millennial entertainment spending in 2016, primarily through non-traditional channels.” (Forbes)
