According to data from Goldman Sachs, 90% of new mothers in 2014 were Millennials, and the digital entertainment industry is rushing to target these tech-savvy parents.

According to data from Goldman Sachs, 90% of new mothers in 2014 were Millennials, and the digital entertainment industry is rushing to target these tech-savvy parents. BabyCenter reports that 73% of Millennial moms watch short form content on their smartphones, and Awestruck, a multi-channel digital network created by AwesomenessTV, is focusing on this “underserved” audience. The network features “female-centric” scripted and unscripted programming, some created by and starring celebrities. (Mashable)