Hispanic and multicultural Millennials overindex on viewing digital, mobile, and social content, and Univision is targeting these “coveted” consumers with Udisea, a digital channel that speaks to Spanish-speaking 15-to-34-year-olds.

Hispanic and multicultural Millennials overindex on viewing digital, mobile, and social content, and Univision is targeting these “coveted” consumers with Udisea, a digital channel that speaks to Spanish-speaking 15-to-34-year-olds. Udisea’s short-form videos touch on trends like modern day online dating and gaining fame as a YouTuber. Their romantic comedy Tenemos Que Hablar has reportedly earned 2 million views since its October premiere. (Multichannel)