The recession has created a generation skeptical of financial experts, but they are also the ones who need the expertise most. To boost credibility, financial services are focusing on using peer-to-peer tactics and relatable content to answer Millennials most asked question, “Am I going to be paying student loans until the day I die?” More out-of-the-box tactics, like podcasts and blogs initiated by financially savvy Millennials, are being created to meet their needs, but provide knowledge in more approachable ways. (MarketWatch)
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